A series of videos for the annual campaign of a shopping center located in Sofia, Bulgaria.
Client: Serdika Center (2018) My Role: Creative Direction and Editing
Idea
In 2018, we made five short videos, which Serdika Center distributed throughout the year. Four of them were based on the individual astronomical seasons — spring, summer, autumn, winter. One was dedicated to the beauty season.
We built different decors for each of the themes and painted each item in a specific color palette.
The outcome was broadcasted on television, and used as pre-rolls on YouTube.
All of them were placed around Sofia as video billboards.
