KENZO x H&M

An invitation-only event for H&M’s collaboration collection with the French luxury house KENZO.

Client: H&M (2016)
My Role: Idea and Creative Execution

Idea

Deliver 270° motion graphic visuals around the event space’s walls and an interactive installation to engage with celebrities and influencers.

Visuals

Based on the collection’s pattern creative, the 270° visuals had to be projected on the walls of a 548m2 hall.

I transformed the elements of these patterns into an immersive visual show in partnership with the motion graphics studio Phormatik.

Installation

A photo booth turned guests into part of the action by capturing a frozen moment in time shown from 360°.

Each time someone entered the interactive area, the KENZO x H&M pattern projection changed — so everyone could have a different photo from the rest of the visitors.

Branded KENZO x H&M videos were uploaded in real-time online. The visitors could view and share them on their social media accounts.