Internet of Less Ordinary
A browser extension that hides reviews, follower count, or event attendees… and instead, gives you the ultimate opinion-free internet experience.
Client: Finlandia Vodka (2016)
My Role: Idea and Communications
Situation
Our brief was to create a digital activation, part of Finlandia Vodka’s global campaign, 100 Years of Less Ordinary Wisdom.
We wanted to provoke the young, active audience to think about the choices they make every day.
Insight
It is hard to form an unbiased, individual point of view in an online environment, oversaturated by reviews, ratings, and opinion leaders.
Idea
That’s why we created an alternative — a Chrome extension called Internet of Less Ordinary. A product, which hides others’ opinions and lets you trust your own instincts.
When users installed our Chrome browser extension, it wiped out elements in popular websites and social media, like reviews and ratings of music and movies, the number of Twitter followers, Facebook event attendees, and replaced them with quotes inspired by Finlandia’s characters.
