
With more than 10 years of experience in the Advertising and Digital Media industries, I currently have a great passion for Creative Direction and Brand Strategy.
Work I’m involved with has been featured on HuffPost, The Guardian, GQ Italia, Adweek, Fast Company, Business Insider, CNET, The Verge, PSFK, Paste Magazine, Seeker, DesignTAXI, Digital Buzz and more.
Professional Experience
Currant
I run my creative studio, collaborating with different artists and brands to deliver more unconventional ideas. Think of it as a lab playground for exploring the extraordinary approaches of tomorrow.
2017 — Present
Propaganda and Imp-Act
I contribute to two agencies based in Sofia by developing 360-degree campaign concepts and creative strategies that cover both digital and traditional environments.
2019 — Present
NEXT-DC
I took on the role of Head of Digital. I was responsible for generating creative ideas and experiences for the agency’s clients that covered the digital environment.
2010 — 2017
Brands I’ve Worked With
























Independent Projects

Gradoscope
I run my creative studio, collaborating with different artists and brands to deliver more unconventional ideas. Think of it as a lab playground for exploring the extraordinary approaches of tomorrow.
2021 — Present

soSofia
I run my creative studio, collaborating with different artists and brands to deliver more unconventional ideas. Think of it as a lab playground for exploring the extraordinary approaches of tomorrow.
2016 — Present

Under the Line
I run my creative studio, collaborating with different artists and brands to deliver more unconventional ideas. Think of it as a lab playground for exploring the extraordinary approaches of tomorrow.
2012 — 2015