Front Page

George Yanakiev

With more than 10 years of experience in the Advertising and Digital Media industries, I currently have a great passion for Creative Direction and Brand Strategy.

Work I’m involved with has been featured on HuffPost, The Guardian, GQ Italia, Adweek, Fast Company, Business Insider, CNET, The Verge, PSFK, Paste Magazine, Seeker, DesignTAXI, Digital Buzz and more.

Professional Experience

Currant

I run my creative studio, collaborating with different artists and brands to deliver more unconventional ideas. Think of it as a lab playground for exploring the extraordinary approaches of tomorrow.

2017 — Present

Propaganda and Imp-Act

I contribute to two agencies based in Sofia by developing 360-degree campaign concepts and creative strategies that cover both digital and traditional environments.

2019 — Present

NEXT-DC

I took on the role of Head of Digital. I was responsible for generating creative ideas and experiences for the agency’s clients that covered the digital environment.

2010 — 2017

Brands I’ve Worked With

Xiaomi
Storytel
Novartis
Motorola
ETH Zürich
Heineken

Independent Projects

Close-up, abstract view of geometric architecture.

Gradoscope

I run my creative studio, collaborating with different artists and brands to deliver more unconventional ideas. Think of it as a lab playground for exploring the extraordinary approaches of tomorrow.

2021 — Present

Close-up, angled view of a window on a white building.

soSofia

I run my creative studio, collaborating with different artists and brands to deliver more unconventional ideas. Think of it as a lab playground for exploring the extraordinary approaches of tomorrow.

2016 — Present

Close-up of the corner of a white, geometric building with both sharp points and round corners.

Under the Line

I run my creative studio, collaborating with different artists and brands to deliver more unconventional ideas. Think of it as a lab playground for exploring the extraordinary approaches of tomorrow.

2012 — 2015