5-second Mixes

Short cocktail recipes turned into unskippable pre-roll ads on YouTube.

Client: Finlandia Vodka (2017)
My Role: Direction and Editing

Idea

To inspire consumers and introduce them to the flavors of Finlandia Vodka, we have created a series of short videos with cocktail recipe ideas.

They were precisely 5-second long because we all know how oversaturated with ads YouTube is. But that was enough time to translate the idea and turn it into unskippable pre-rolls.