About

I’m a multidisciplinary creative with more than 10 years of experience in the advertising and digital industries.

From 2010 to 2017, I was Head of Digital at NEXT-DC, where I managed campaigns of global companies such as Heineken, Finlandia, Jack Daniel’s and Amstel. In 2016, my team and I became Agency of the Year at FARA Bulgaria.

In 2015, I won a Cannes Lions Film Competition and represented Bulgaria at the most prestigious advertising festival in the world.

I created two digital media outlets for music and lifestyle — Nite Versions and Under the Line — which I developed between 2010 and 2015, and later became part of the soSofia team, where I contributed to the video content and digital development of the brand.

With my creative studio Currant, I continue to work for brands such as Tuborg, H&M, LG, Samsung, Philips, Volkswagen, Visa and more.

Work I’m involved with has been covered in global media outlets such as The Huffington Post, The Guardian, Adweek, Fast Company, Business Insider, CNET, The Verge, GQ Italia, PSFK, DesignTAXI and others.