80 km to Space
A mobile app that inspires Heineken fans to reach the space.
Client: Heineken (2013)
My Role: Idea and Communications
Task
Create a brand activation to find the three Bulgarian men most worthy of winning space training in NASA’s headquarters in Texas.
Insight
Space is actually only 80 km above the ground. And whoever manages to go over that distance is recognized as an astronaut by NASA.
Challenge
Those who manage to go over 80 km and become astronauts in their own right will win the trip to Houston sponsored by Heineken.
Solution
We created an app for iOS and Android called 80 km to Space, which allows users to track and save any vertical distance they cover.
We challenged all Heineken fans to start reaching new heights and to collect pictures of their progress.
The first three to reach 80 kilometers would win the big prize.
