George Yanakiev

GeorgeYanakiev

A point of view,
across disciplines.
George Yanakiev in an electric blue blazer
THE PERSON BEHIND THE IDEAS.
Creative Direction
Brand Strategy
Design & Film
A little more ↓
Hello, I'm George.
You might know me as Gombeto.Founder of Currant ↗

I shape ideas,
brands & images.
With a point of view.

I’m a multidisciplinary creative director. At Currant, I bring strategy, storytelling, design and technology together to find the simple thought inside a complex brief.

I’ve spent more than 15 years working across advertising, digital media and creative production. I’m drawn to ideas that feel human, have something to say, and find their own way into culture.

What keeps me curious

Cities. Culture. Design. Technology.
Human behaviour. What comes next.

I’m interested in how people live, what catches their eye, and how technology changes the way we see the world.
Time spent making. Ideas recognised.
A little more behind the numbers. Click to explore.
Different ways into an idea.

Across
disciplines.

One point of view.
Whatever the medium.

Creative Direction+

Finding the central idea, defining its world, and bringing the right people together to make it real.

Brand Strategy+

A clear position, a distinct character, and a thought that holds a brand together.

Storytelling+

Finding what is worth saying — then the voice, image and rhythm that make people feel it.

Digital Experiences+

Ideas shaped around how people interact, with design and technology working as part of the same thought.

Film & Video+

From concept and art direction to production. A story told through image, movement and sound.

Experiential Design+

Large-scale brand events and product launches. Bringing spatial design, interactive experiences and visual storytelling into one coherent world.

Emerging Technology+

Exploring new tools and formats as creative possibilities — and finding where they add something meaningful.

In good company.

Selected brand experience.
Across my career.